Rich de la Rosa, CPA, is Founder & Principal of CFOrStartups, where he leverages nearly 3 decades of finance, accounting, and operational experience to service entrepreneurs, early-stage growth companies and legacy small businesses. Implementing financial systems and controls, developing budgets and forecast models, preparing effective fundraising strategies, and serving as an interim or ongoing CFO are among his core value-add services. Rich earned an MBA from the University of Miami and completed his undergraduate studies at Georgetown University. He lives in Davie, Florida, with his wife (Olga), two boys (Richie and Adrian) and their dog (Chewie… as in the Wookie, not the website).